A Social Journey by McKinsey

A Social Journey by McKinseyAs the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways. … [mehr lesen]

Tablets Were More Popular Than Smartphones As Christmas Presents

Tablets Were More Popular Than Smartphones As Christmas Presents Read more: http://www.businessinsider.com/tablets-were-more-popular-than-smartphones-as-christmas-presents-2012-12#ixzz2GKunIQXP Weihnachten wurden mehr Tablets als Smartphones … [mehr lesen]